PepsiCo, Hofstede's Factors, Outback Expansion

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1. In looking at the industry in which you currently work, which life cycle stage do you think it is in at the present time? What do you see happening that could move it into the next stage? Provide a rationale for your thoughts. (Note that this question is changed from the one in your weekly materials)

I work in an industry that is currently in the introduction stage of the life cycle. We market a unique, patented machine that is different than anything else on the market. The company I work for was the first on the market, and much of our time is spent explaining the product to stimulate interest and sales. We are definitely looking for consumers willing to plunge into new technology, "early adopters," who will then spread the word to others. Our resources are limited, since the company has invested so heavily into the development and manufacture of the machines. There have been reports of new competitors in our market, which is good and bad. It is good because this suggests we are correct in our appraisal of the possibility of a large market for our product, but we are also apprehensive since our efforts are still new and we have not successfully spread the word to as many consumers as we would like. In order to move to the growth phase, we will need a great deal more capital to produce more of the product, market and advertise. We will also most need to adjust our product in response to input from customers and, potentially, to product improvements of our competitors. We think if enough early customers adopt our product, they will help spread the word and this will help us move into the growth phase.

2. Perform some research on the web, and outline the evolution of PepsiCo from 1970 forward. How has their portfolio changed over the years (include the Pepsi-Cola Bottling Group in the portfolio)?

PepsiCo's portfolio has changed a great deal. Recently, PepsiCo has purchased companies like Naked Juice and South Beach Beverage Company, partnered with Starbucks and Lipton Tea to expand its offerings to customers. It also revitalized its Mountain Dew brand, originally from the '40's. Outside of its beverage business, PepsiCo expanded in the 1970's with product acquisitions. In 1973 the company established Foods International to market snack foods around the world. In 1977 the company bought Pizza Hut and Taco Bell a year later. It also ...