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International Management

Give an example of how a company (pick any company) has chosen to compete globally. Give the reasons and methods (exporting, foreign licensing, foriegn assembly, soreign subsidiries) for the global move. Discuss at least one management problem that arose and how it was solved.

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Microsoft have taken the global IT marketplace by storm and are not only inventors, but also innovators and produce products of exceptional quality. From humble beginnings, Bill Gates, working from a garage, transformed the computer into a user-friendly desktop. Microsoft has a well-focused mision to which it produces all its products and services. Some of these points are: Over the last three decades, technology has transformed the way we work, play, and communicate. Today, we access information and people from around the world in an instant. Groundbreaking technologies have opened the door to innovations in every field of human endeavor, delivering new opportunity, convenience, and value to our lives.

Since its founding in 1975, Microsoft has been a leader in this transformation. As a reflection of that role-and to help us focus on the opportunities that lie ahead-we have established and embraced a new corporate mission.

Microsoft's mission: To enable people and businesses throughout the world to realize their full potential.

Delivering on Our Mission
The tenets central to accomplishing our mission stem from our core company values:

Broad Customer Connection

Connecting with customers, understanding their needs and how they use technology, and providing value through information and support to help them realize their potential.

A Global, Inclusive Approach

Thinking and acting globally, enabling a diverse workforce that generates innovative decision-making for a broad ...