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Global economic crisis impacted company's market products/services.

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Discuss how the global economic crisis has impacted the way company's market their products/services.

Discuss how customers can influence the products and services provided by companies.

Identify ways that a company can make marketing every employee's responsibility.

How can customers' needs and wants impact marketing?

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Solution Summary

How the global economic crisis has impacted the way company's market their products and services are discussed. The expert determines how customers can influence the products and services by companies.

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Discuss how the global economic crisis has impacted the way company's market their products/services.
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The global economic crisis impacted the way company's market their products and service in that they have to tailor their products in ways that are more receptive to the actual needs of customers and not perceived needs. Previously, companies would simply mass produce and flood the market with their products, but after the crisis and with the average household's budget tighter, firms realized that this was no longer profitable as people had become more conscious of their spending. The global economic crisis also made firms more responsible for the claims during advertising. While many advertisements had previously hidden information from consumers, the current market has become very unforgiving to companies falsifying ...

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