Economic Freedom, Market Receptivity, Country Risk, and Environmental Scanning
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Discuss why economic freedom, market receptivity and country risk are important variables commonly included in market-potential analyses for emerging markets. Explain how environmental scanning helps in conducting primary market research.
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Solution Summary
This solution discusses preliminary research variables that coincide with marketing as it pertains to economic freedom, market receptivity, country risk and environmental scanning.
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Economic freedom, market receptivity and country risk are important when it comes to potential places in which to have a business thrive in emerging markets. This is because if an organization fails to consider these areas they are at risk of losing as money as they put into it. For example, a company goes to China, and they learn that over there the people do not like dark colored clothing, but instead prefer flamboyant; ...
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