Purchase Solution

Middle Class and MPI

Not what you're looking for?

Ask Custom Question

1.Read the McKinsey Quarterly article "Capturing the world's emerging middle class" and answers the following questions:( attached is the article)

Why do multinational firms need to think about the middle class now more than in the past?
What should the multinational companies do to capture this emerging middle class?

2.Visit the Market Potential Index for Emerging Markets page at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

What are the indicators used in developing this index?
Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?

Using the MPI, which countries would be ideal for this company to enter? Why?
(http://globaledge.msu.edu/mpi) ( at least 600 words)

Attachments
Purchase this Solution
Solution Summary

This solution discussed the middle class and market potential index.

Solution Preview

Why do multinational firms need to think about the middle class now more than in the past?

Multinational firms need to think about the middle class now more than in the past is very important. This is because most of these organizations if not all of them have decided to ship their work overseas, which has left the middle class within the United States with little to no work and high competition. A person could face months to years without work, and he or she would have to rely on limited governmental assistance due to getting laid off from those particular businesses. In addition, technology is the wave of the future, and anything made within the U.S. is very valuable to the world because of its high quality for the consumer. If anything is made outside of it, the goods and resources are not as strong, which could hurt someone's firm immensely. For a management to consider going back to work domestically, this can make all the difference in society because it at least gives hope to the middle class, and the individual ...

Purchase this Solution
Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Selection and Foreign Entry-Mode

    Consumer expenditure and the income share of the middle class is low; however, the poverty rate is decreasing. 3. Overall what is your recommendation for the American company that hired you to write this report?

  • Open & closed economies

    A open economy has a marginal propensity to import (MPI) equal to 0.2 and a marginal propensity to consume equal to 0.7. Assume that in an open economy the spending multiplier equals 5, given am MPI of 0.15 and an MPS of 0.05.

  • Master Patient Index (MPI)

    522947 Master Patient Index (MPI) The master patient index (MPI) gives you access to patient information, which results in significant benefits for patients and health care providers.

  • Developing MPI

    Your textbook gives an example of such a case and how the MPI can be constructed.

  • Spending by Individuals, Firms, and Governments

    In case autonomous imports increase from 100 to 200 the equation changes and the new equation is Y = C0 + MPC * (Y - T) + I0 + MPI * (Y - T) + G0 + X0 - M0 - MPM * (Y - T) = 200 + 0.8Y + 200 + 0.1Y + 100 + 100 - 200 - 0.15*Y = 400 + 0.75*Y

  • Cost and Profit Analysis

    It contains cost graph and answers to specific questions asked related to cost table.

  • Administrative Systems

    Create a powerpoint presentation for administration on the importance/issues with duplicate MR#'s and recommendations to keeping your MPI clean.

  • Concurrent Fiscal and Monetary Policy

    Or it is equal to: 1/{1-(MPS-MPI)} = 1/{1-(0.8-0.1)} = 1/(1-0.7) = 3.33 The tax multiplier is: -MPT/{1-(MPS-MPI)} = - 0.2/{1-(0.8-0.1)} = 0.67 Therefore, total multiplier = 3.33 - 0.67 = 2.67 C) If the monetary policy is used concurrently

  • The Shrinking Middle Class

    392270 The Shrinking Middle Class A middle class family is defined by what? A shrinking middle class presents what dangers to the nation overall? Dear Student, Hi and thank you for using Brainmass.

View More Related Solutions