11 Lower Division Capstone
Assignment Name: Unit 3 Individual Project
Details: You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.
Pick any 3 firms to research. Based on Internet research on these companies, write a research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:
-Describe your reasoning for identifying them as worthy of pursuing.
-Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
-Discuss the risk in pursuing each opportunity.
-Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?
-Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement? Cite sources.
Marketing Opportunities for Toyota, General Motors and Ford
There are various opportunities for the firms to increase growth in the competitive marketplace. Three firms those are selected for the opportunities are as follow:
Toyota: Toyota is one of the largest car manufacturer firms in the world that is situated in Japan. The firm believes in high technology and innovation to provide products to its customers. Toyota should invest its capital and attention more to manufacture eco-friendly cars (About Toyota, 2011).
General Motors: General Motors (GM) is the U.S based firm and included in the largest car manufacturers in the competitive market. In the competitive market, there is an opportunity for the firm that the firm to pay attention on innovation and technological development to increase its customer base (About General Motor, 2011).
Ford: Ford is the U.S based firm that also works in auto sector. The firm should pay attention on acquiring more customers for expanding its market. It is an opportunity for the firm to expand its business (About Ford, 2011).
Low Hanging Fruit: Under this opportunity, less effort is required from the side of firm to target and develop the ...
The solution researches three marketing opportunities for three firms.