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A Mobile Music Resolution

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I would like to have separate answer for all 3 questions and with appropriate model.

What should mobile carriers do now with respect to mobile music?

Should they invest heavily, moderately, or not at all in this new market?

Put yourself in the shoes of Sprint and Verizon : what approach would you adopt?

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"What should mobile carriers do now with respect to mobile music? "
- Once cell phone becomes a commodity (almost everyone has it), the only thing which differentiates one carrier from another is the amount ...

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