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Training Store Salespersons

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You have recently been appointed as a training manager for the southeast region of a major supermarket chain in the U.S. Your territory includes 15 retail stores. Your responsibility involves working directly with store managers and other stakeholders to develop training solutions to meet specific needs of employees in various stores. This includes, but is not limited to, performing needs assessments, determining appropriate instructional design and training delivery methods, as well as implementing and evaluating training initiatives.

Three of the stores in your territory have missed sales goals for the last two quarters. All three stores have received low customer satisfaction scores and are experiencing increased employee turnover rates. The high employee turnover has resulted in the store managers hiring many new and relatively inexperienced sales associates, which further contributes to the problem.

The senior management team of the supermarket chain believes that training and development may help decrease employee turnover and increase customer satisfaction. You have been asked to assess training needs and develop a proposal to address the situation in these three stores.


Use scholarly resources and your learning, address the following:

Identify, using simple heuristics, the indicators that show that the specific problems experienced by the three stores can be resolved through training.
Design a needs assessment plan and identify three specific training initiatives you would recommend for these employees. Include the expected outcomes for the three training initiatives in your proposal.
Select one of the specific training initiatives you identified and develop a budget of projected costs to implement this initiative.

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Solution Preview

In accordance with Brainmass Standards this is not a hand in ready assignment but only background help.

Step 1
The indicators that show that the specific problems experience by the three stores can be resolved through training are as follows: First there is low customer satisfaction scores. Second, three stores in the territory have missed sales goals. Third there are increased employee turnover rates.
These indicators have been selected because it is because of poor training that sales targets are missed and customer satisfaction drops. In addition, high employee turnover indicates that the employees are not well trained. Well trained employees do not have a tendency to leave their employment.

Step 2
The training needs assessment plan will consist of ...

Solution Summary

This solution explains training requirements for personnel in three stores. The sources used are also included in the solution. 485 words.