Purchase Solution

Gender and Diversity in the Workplace

Not what you're looking for?

Ask Custom Question

My topic is gender and diversity in the workplace. What are the advantages and disadvantages?

Any assistance will be appreciated.

Purchase this Solution

Solution Summary

The answer to this problem explains issues that firms experience from gender and diversity in the workplace. The references related to the answer are also included.

Solution Preview

In accordance with BrainMass rules this is not a completion of assignment but background help.
Please see the attachments.
ADVANTAGES AND DISADVANTAGES OF GENDER AND DIVERSITY IN THE WORKPLACE

There are several advantages of diversity. Diversity brings in different skills and abilities and when these work towards a common goal there are synergies. The abilities of employees relating to problem solving are different and these lead to higher creativity and innovation. Diversity also creates a feeling of inclusiveness. This helps build loyalty. For example if a person from a minority community is treated as equal in a company, he feels strongly motivated to work and he also strives hard to contribute to the company (Stefan Gröschl, Liz Doherty, 1999). Further, there are highly skilled and qualified persons who are minorities and women. If they feel that they are accepted as equals in a company, these persons remain with the company for a long period of time. The retention rate of employees increases. The retention of top professionals helps the firm develop competitive advantage. Workers from diverse backgrounds bring in different attitudes, and processes and this makes the firm more competitive. One of the strongest benefits that companies get from diversity is in the field of marketing. It is well known in the US that customers from minority classes prefer purchasing goods from companies that have diversity in their workplace. Further, during globalization, a firm with diversity is in a better position to develop a marketing mix that will appeal to a global target market.
Specifically, when we consider women, they bring in special advantages to the workplace. They have excellent abilities in developing others, building relationships, showing integrity, and engaging in self-development. Most ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.