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Describing a Motivational Problem

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Motivational Problem.

describing a motivational problem
a.Briefly describe the problem situation.
b.Use a theory of motivation to explain the problem.
c.Use the theory to describe an intervention/action to change the motivation/behavior.

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Solution Summary

The solution describes a motivational problem. The theory of motivation is explained.

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Motivational Problem.

Describing a motivational problem
a. Briefly describe the problem situation.
b. Use a theory of motivation to explain the problem.
c. Use the theory to describe an intervention/action to change the motivation/behavior.

Problem:
The consumer products company is facing reduced sales, falling market share and disconnect in various functional areas. This is affecting their profits adversely.
Concern and its causes
Major problem that the company is facing is of reduced sales and profitability. The causes are lack of coordination between various functional areas such as sales, pricing, marketing, product design, advertising, and supply chain/distribution. This is because of lower employee morale and motivation levels. Let us discuss this problem in parlance of motivation theory. Here we will apply Maslow's theory.
Maslow's theory propounds that there is a hierarchy of needs. The five needs are physiological, safety, social, esteem and self-actualization. Abraham Maslow ...

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