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Tale of Two Airlines Memo

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The objective of this assignment is to develop an understanding of the role information systems play in an organization's ability to respond to existing and emerging technological, organizational, and environmental issues.

The form your case analysis/report should take is that of a management memorandum addressed to Elizabeth Windsor, Chief Executive Officer. Your memo should be 2-3 pages (no longer) single-spaced.

Although she needs details, she is also a very busy individual. In your capacity as consultant to top management, you will definitely want to see that certain aspects are included for management's review. You have to tell your client why you are suggesting what you are suggesting, based on the theory, not just personal opinion! You should tell her how to implement and evaluate your recommendations.

The objective of this assignment is to develop an understanding of the role information systems play in an organization's ability to respond to existing and emerging technological, organizational, and environmental issues.

Remember to focus on the Decision Making Framework.

I. Identification of relevant problems

II. Identification of Options or Alternatives

III. Decision Recommendations

IV. Implementation Tactics

V. Assessment Criteria for Success or Failure
Questions to Consider for Tale of Two Airlines Case

Things you may want to consider in the Tale of Two Airlines case.

Environment. What were the business pressures (and expectations) on the London-based airline related to IT?
Information technology structure. What do we know or assume about the airline's information technology infrastructure?
Strategic issues. What are the London-based airline's strengths and weaknesses (as they pertain to this case)? What are its competitive concerns?
Globalization. What is the difference between the London-based airline and the Atlanta-based airline? Can the London-based airline achieve the standard of the Atlanta-based airline?
Organization. What impact can technology have on the organizational structure? Are there organizational changes that can/should be made even without technological changes?

Use the link below for info needed.

http://srprojects.free.fr/desgest/downloads2/A_tale_of_two_airlines_in_the_information_age.pdf

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Solution Summary

A tale of two airlines memo is examined.

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Please refer to the attached file for the response.

November 12, 2011

Elizabeth Windsor
Chief Executive Officer

This is to inform you of the analysis made by the undersigned on the two airlines - the London- and Atlanta-based airlines.

Relevant problem
How would the two airlines (London-based and Atlanta-based) be more responsive to the needs of the clients while maintaining both operational effectiveness and efficiency?
Areas of consideration
1. Environment. People have high expectations on the London-based airline because of its reputation for an outstanding service. Likewise, they also expect that the high premium charged should be compensated by an excellent service.

2. Information technology structure. Considering the information provided in the case, McPherson himself made some assumptions that the airline flying to London should have identified him off their computer as a close- connecting passenger and that considering the fare paid by a passenger like him; he should have been placed in a moderately loaded flight.

3. Strategic issues as to London-based airline's strengths and weaknesses and competitive concerns. While the company is operating below the expectations of clients as to its core functions (as indicated by delays of ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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