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    Management Decision Case: Death of the Car Salesperson

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    Please see attached case file:

    Discuss the questions posed at the end of the case "Management Decision Case: Death of the Car
    Salesperson" on pages 532-533 of the text book.

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    Solution Preview

    Management Case Study

    Answer 1: The Internet revolution, followed by the digital and social media revolutions, is changing the way of automobile industry. It has empowered customers multiple times. However, a car salesperson still plays a major role in the overall car buying experience of the customer and in the automobile business. Online activity and support cannot replace human support as customers still prefer to have human support rather than digging websites for getting information. When customers buy car, they have hundreds of questions and only a good car salesperson can handle to make them feel secure about their choice.

    A car salesperson, who handles the deal well by delivering the quality ...

    Solution Summary

    The solution solves the management decision case, the death of the car salesperson.