This post addresses the MTV networks case.
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Read the MTV Networks case (see attached) and respond to the Case Discussion Questions.
1. What strategy did MTV pursue when it initially started to expand internationally? What assumptions were managers at MTV making about foreign markets at the time?
2. Why strategy does MTV pursue today? What are the benefits of this strategy? What are the costs?
3. What must MTV do, in terms of its management and organization, to implement its current strategy?
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Solution Summary
The solution provides a detailed discussion for each question presented in the MTV Networks case. This solution is written based on 25+ years of professional experience in the accounting, finance, and business industries. References are also provided.
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Here is the help requested with your case, and resources for additional reference and study provided at the end.
1. What strategy did MTV pursue when it initially started to expand internationally? What assumptions were managers at MTV making about foreign markets at the time?
When MTV first began their international presence, they did so haphazardly. This was immediately apparent by the mistakes that were made. MTV used a poor research framework in their initial strategy. It should have been apparent to the company that videos and music produced in English containing only American performers would not achieve the same level of success as it did in America. This should have been better strategized by the company by applying it to a U.S. framework. The company should have determined how a channel in America that featured only foreign artists performing in a foreign language would survive in this country.
The managers at MTV made assumptions that were based on flawed planning. The company knew that the population of the other ...
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