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international business knowledge

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International Business Knowledge

1. Assume that you work for a US company producing premium quality packaged foods. It is about to expand to foreign markets but has very limited knowledge of international business with limited human and financial resources. What foreign market entry mode should be selected? Justify choice.
2. In selling prepackaged foods to the United Kingdom, should the above company adapt or standardize the product and promotion elements of its marketing mix? Why?
3. Should the multi-domestic strategy or global strategy be adopted as this food company expands its market to the rest of Europe? Why?
4. As the company opens offices and possibly factories in major European cities, should it adopt ethnocentric or polycentric or geocentric approach to hiring employees? Why?

Country Analysis

1. In analyzing opportunities and threats of a country as a Foreign Direct Investment (FDI) location as both a market and a production site, identify and describe five (5) most relevant environmental factors and explain how they may be viewed as opportunities or threats.

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International Business Knowledge

1. Assume that you work for a US company producing premium quality packaged foods. It is about to expand to foreign markets but has very limited knowledge of international business with limited human and financial resources. What foreign market entry mode should be selected? Justify choice.
In this case, I would recommend using an agent who specializes in similar type products. In this way the US company would not need to invest in an infrastructure in the target company (keep food fresh, warehousing, transportation, sales staff, import staff, etc.) They would probably also already have a ready market for the US product.

2. In selling prepackaged foods to the United Kingdom, should the above company adapt or standardize the product and promotion elements of its marketing mix? Why?
The company could probably get away with using a standardized approach. The language and culture is very close. In fact, as the two countries have very close ties, there may even be an attraction to things American (but do not get too carried away).

3. Should the ...

Solution Summary

International business knowledge is examined.

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