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Low Prices: Superior Supermarkets

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How might everyday low pricing affect Superior Supermarkets' competitive situation in Centralia, Missouri

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Solution Summary

Discusses how everyday low pricing affect Superior Supermarkets' competitive situation in Centralia, Missouri.

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Everyday low pricing strategy will improve the competitive image of Superior Supermarkets' in the region. The company is already well known for its high quality products. If the everyday low pricing strategy will be aligned with the overall strategy of providing high quality products and world class customer service, the company can augment its sales by offering better value proposition to the customers. ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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