Department Stores: A movement away from Hi/Low End Retailers
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How should department stores deal with consumers' movement away from middle-market retailing experiences toward either upscale or low-price retailers?
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Solution Summary
This solution discusses how department stores deal with consumer's movement away from middle-market retailing experiences toward either upscale or low-price retailers. It includes examples.
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Department stores need to differentiate themselves and develop a reason for customers to visit them. It could be excellent selection, for instance, a broad range of many designers and labels at a wide range of prices and styles. Or it could be excellent sales attention, with the ability to draw items from around the store to complete an outfit. ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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