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EU and Japanese market issues

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Consider the following scenario: You are the marketing manager for a US-based company that produces medical home-care products. You have a well-established market in the US, and are looking for opportunities in the European Union and Japan. What are some of the basic issues in developing and executing a marketing strategy for these regions? How would they differ from marketing in the United States?

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What kinds of basic issues are discussed for both EU markets and Japanese markets are determined.

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The basic issues in Japan are the target consumers are more likely to be family members rather than those who are ill or aged. In the Asian culture, family takes responsibility for the aged and ill and makes a the decisions. Also, they do not like a hard sell and must be ...

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