Environmental Factors of Coca Cola

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In 700-1,050 words identify the environmental factors that affect global and domestic marketing decisions. With in the paper include:

The Coca-Cola Company is a beverage manufacturer. Its beverages consist of energy drinks, juices, juice drinks, soft drinks, sports drinks, tea and coffee drinks, and water. (CocaCola.com) Dr. John Stith Pemberton invented Coca-Cola in 1886. Today, Coca-Cola is a worldwide brand and an instantly recognizable household name.
Goals

Coca-Cola Enterprise's primary goal is to increase shareholder value over the long term. This goal is one that has been evident in the company for a number of years. Their secondary goals include keeping costs low while providing quality products to their customers, and to increase consumer per capita growth.

a. Discuss the high-level domestic and global environmental factors that may impact Coca-Cola's marketing decisions.

Markets are changing all the time. It does depend on the type of product the business produces, however a business needs to react or lose customers. Some of the main reasons why markets change rapidly:

 The world is more competitive

 We are all competing in a global economy.

 Geographic boundaries have become almost incidental.

 Competitors are coming from outside traditional core business.

 Margins are thinner, with severe impact on cost structures and profitability.

 Customers are less loyal, but more sophisticated and ever more demanding.

 Labor and primary input related cost competitive advantages are short lived at best.

 Technological shifts in information availability and processing power have virtually eliminated the information float from business processes.

Let's discuss the important factors affecting Coca-Cola
Economic Forces:
One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Opening up through WTO, free trade blocs and other agreements between countries. It has resulted in opening up of business to the world. As the restrictions have reduced, now any organization can set its business anywhere through out the globe. For example Pepsi, Coke are pervasive and present everywhere in every corner of the world. But for Coke currently, the developed markets are matured and hence less growing but in other parts of world there is growth especially in Asian countries.
Globalization
Globalization means operating in the world economy as a single economy. Globalization is a compulsion now. A convergence of expectations is happening globally. And as barriers fall further, technology advances rapidly, customers talk more to each other on the back of a robust telecom network, the ranks of the Universal Customers will only swell. Thus it will bring good growth for Coke due to liberalization in many parts of globe.

(Wikipedia)

Political &Legal regulations
As a large company Coke will find it tough to handle regulations like anti trust regulations. ...