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Three challenges to setting up a business

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Read the Urban Outfitters Continuing Case Study (see attached file): Creating a business. You are to answers the following questions:

1. Identify at least three challenges when setting up a business. Explain why they are challenges.

2. Define what a "niche" product is. Give at least three examples of niche products.

3. Explain why a niche company might have an advantage in a market. Would price necessarily be an advantage? Explain why or why not.

4. Identify and explain three reasons why customers would pay more for exclusivity.

5. Explain how a niche player "chips away" at a larger competitor's base. Give three examples of retailers who have done this.

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Three challenges for new businesses are finding enough money, finding people who can work together successfully, and understanding the target market and how you can serve them. Finding enough money is difficult, especially if one doesn't have access to available money or limited credit. Making sure that when one finds money, the money is used in the most effective way is also a challenge. Proper methods of accounting and purchasing, making sure resources and stock have appropriate quality and value, and if there are transportation issues, that those working those understand the best methods of shipping and handling of products.

Beyond finding business partners and employees, a company should find an accountant that works well with the owner(s). Employees and partners should have the same goals for success and while they do not have to have the same work style, it is important that these differences are discussed and ...

Solution Summary

A discussion on three challenges for businesses and about the niche' markets.

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Successes, challenges and ingredients of business presentations and the rhetorical triangle

Successes, challenges and ingredients of business presentations and the rhetorical triangle
Can you please elaborate on the following?

1. What are the challenges that someone may face in presentations?
2. What are some successes in making a presentation?
3. What are the ingredients for a successful presentation?
4. Can a presenter really change their image from presentation to presentation? If so, how? Is it ethical? I need to think of an example in which this might happen or has happened. What are/were the results?

I have been asked to imagine that I have been asked to prepare a presentation on the Rhetorical Triangle.

There is the following:
* Audience: Fifty students who have neither seen the classroom materials nor read the readings for this unit.

* Topics: The rhetorical triangle, the speaker, the audience, the topic/setting

* Hint: Rhetorical Triangle: The dynamic relationship among the speaker, the audience, and the topic/setting is known as the Rhetorical Triangle. The rhetorical triangle is comprised of three primary elements: the speaker, the audience, and the topic/setting. The shape and form of the rhetorical act or presentation is driven by these three primary elements.

* The Speaker: The actual individual speaking

* The Audience: Who will actually be attending in addition to those who may not be present but will be influenced by or have access to the content of the presentation

* The Topic/Setting: Remember that the setting includes both the physical place and the social/cultural backdrop of the content and presentation.

5. Can you elaborate on creating a simple 5-6 slide PowerPoint presentation that will relay the key points to this audience?

My presentation should contain the following elements:

* various formatted text

* Bulleted lists

* Numbered lists

Thanks so much for your help.

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