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Reframing Innovation as a Strategy

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What is the primary characteristic of the reframing innovation strategy? Why is the reframing strategy difficult to execute within established organizations?

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Reframing requires a new view of the problem, a new mindset. Reframing brings in new elements or new dimension so that a wider set of solutions can be explored. The opportunity must be seen as a different problem or a less precise type of problem.

Reframing would ask a different question rather than just answer the current question ...

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Your discussion is 213 words and a reference and explains why it is hard for established firms.

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