Share
Explore BrainMass

Reframing Innovation as a Strategy

What is the primary characteristic of the reframing innovation strategy? Why is the reframing strategy difficult to execute within established organizations?

Solution Preview

Reframing requires a new view of the problem, a new mindset. Reframing brings in new elements or new dimension so that a wider set of solutions can be explored. The opportunity must be seen as a different problem or a less precise type of problem.

Reframing would ask a different question rather than just answer the current question ...

Solution Summary

Your discussion is 213 words and a reference and explains why it is hard for established firms.

$2.19