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    Innovation—Does Serendipity Apply?

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    Can accidents spur innovation efforts or is innovation a rigid process with no tolerance for accidents?

    © BrainMass Inc. brainmass.com October 10, 2019, 6:36 am ad1c9bdddf
    https://brainmass.com/business/entrepreneurial-issues/innovation-does-serendipity-apply-549903

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    Accidents can definitely spur innovation. The Wall Street Journal points out that "genuinely new things are hard to conceive and create because we are limited by habits, routine and presumptions" (Austin, Devin, & Sullivan, 2008) but accidents push us out of our comfort zone and force us to think ...

    Solution Summary

    This solution addresses the question if accidents spur innovation. Includes example and APA formatted reference.

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