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build trust among customers

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You have been retained as a consultant to Elsa Entrepreneur. She will be selling downloadable information products designed to help people get out of debt as well as some one-to-one financial consulting services.

Come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on your expertise and (b) collect revenue.

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In order to build trust among consumers, several steps have to be taken. First of all, the website of the company should provide a secure transaction and payment platform for the consumers to buy the downloadable material. The website should be based on modern web building technologies and should provide a hassle free and secure transaction platform. This will ensure that consumers are not worried about using their credit cards or other forms of payment methods on the site. In order to collect the revenue, the company can ...

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Come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on your expertise and (b) collect revenue.

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Mangiaracina, R., and Perego, A. (2009) Payment systems in the B2C eCommerce: Are they a barrier for the online customer? Journal of Internet Banking and Commerce, 14(3), 1-16. Retreived on Feb 22, 2012 from http://proquest.umi.com/pqdweb?did=1951884011&sid=6&Fmt=3&clientId=29440&RQT=309&VName=PQD

You have been retained as a consultant to Elsa Entrepreneur. She will be selling downloadable information products designed to help people get out of debt as well as some one-to-one financial consulting services.

Your assignment: As consultant, come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on his expertise; and (b) collect revenue. Make references to articles in the Background and elsewhere.

Consultants cannot be wishy-washy. They must write clearly and justify their opinions. Elsa is paying you $250 an hour. She doesn't want to waste time reading extraneous material in the report. She doesn't want a rehash of facts. She wants analysis and critical thinking. She has asked you to follow academic style in citing references

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