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You have been retained as a consultant to Elsa Entrepreneur. She will be selling downloadable information products designed to help people get out of debt as well as some one-to-one financial consulting services.

Come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on your expertise and (b) collect revenue.

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Solution Summary

Come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on your expertise and (b) collect revenue.

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In order to build trust among consumers, several steps have to be taken. First of all, the website of the company should provide a secure transaction and payment platform for the consumers to buy the downloadable material. The website should be based on modern web building technologies and should provide a hassle free and secure transaction platform. This will ensure that consumers are not worried about using their credit cards or other forms of payment methods on the site. In order to collect the revenue, the company can ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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