Matt and Angie have been running The Sub and Chicken Shop for about two years. They cater to the employees of a local iron foundry as well as to the office staff of numerous small, white collar businesses in a five mile radius. They offer ready-made food served in 90 seconds from the placement of the order and custom-made subs created at the direction of the customer. They do not offer a delivery service, and their prices are a bit high. Their seating overflows at mealtime, their decor hasn't been updated since before they moved into the building, and the dining area tends to be a bit rundown and not too clean. Nonetheless, customers love the food and the service, and Matt and Angie have fashioned friendships with many of the regulars.
A franchise of a national chain of sandwich shops opens a store about five blocks from Matt and Angie's shop. The franchise has lower prices and a delivery service. It doesn't premake meals, and it doesn't customize sandwiches. The franchise offers a variety of standardized subs made fresh and some other prepackaged items. Its service time is about 3-6 minutes. The employees earn minimum wage, and although they are efficient at their jobs and are polite, they aren't concerned with the individual customers. The franchise is new, brightly decorated, very clean, and spacious. The franchise owners were looking for a location for about six months before they opened, and they had even approached Matt and Angie about selling out.
List the strengths and weaknesses of both Matt and Angie's store and the franchise store.© BrainMass Inc. brainmass.com October 25, 2018, 6:27 am ad1c9bdddf
Strength of Matt and Angie's store is loyal customer base and superior customer service resulting in higher customer satisfaction. Further, they are quick and efficient ...
List the strengths and weaknesses of both Matt and Angie's store and the franchise store.
Therapeutic Interventions: Evaluating a Behavioral/Cognitive Approach
Discuss: What are the strengths and weaknesses of using a behavioral/cognitive approach with the following client?
Name: Aaron B. Gender: Male Age: 17
Ethnicity: Syrian-American Religion: Jewish
Relationship Status: Single
Description of Presenting Issue:
Aaron was referred for counseling by his physician. Aaron is a star athlete on the high-school track team and attributes all his symptoms to his efforts to be the best possible runner that he can. He eats little, limiting his diet severely, and now weighs only 120 pounds, even though he is 5'10" tall. He believes that if he can lose another 10 pounds, he will be able to run even faster. Aaron keeps lists of everything he eats, weighing each food item and computing its fat content. In addition, he tracks his daily training by keeping a record of how many minutes he runs and how many steps he takes, counting his steps as he runs. Aaron also has many other lists that guide his life, including a list of every possession he owns and every person he talks to each day. If he forgets to include an item on one of his lists, he becomes very anxious and only calms down when he has recopied the list with the forgotten item at the top of the list. He tends to check his lists repeatedly, making sure that words are in alphabetical and size order. Despite his youth, he has few friends and activities other than his running, but is able to work delivering pizzas.
Occupation History: Part-time pizza delivery
Education History: Currently attends high school; maintains a B+ average
Medical History: Aaron acknowledges that he has developed osteopenia (thinning of the bones) and also tells you that he has knee and shin pain.
Family History: Aaron is an only child. His mother and father divorced when Aaron was 10 due to his father’s infidelity. Aaron lives primarily with his mother. She owns a successful interior design business and travels frequently. Aaron describes his mother as hard-working, with high standards and expectations. Aaron’s father works in the finance industry, was remarried four years ago, and has two children (ages 1 and 3) with his second wife.
Alcohol/Substance Use: Aaron does not smoke, drink alcohol, or use illegal substances. He occasionally takes Vicodin (a painkiller) prescribed by his physician for his knee and shin pain.View Full Posting Details