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Hershey's

Please see attached word document: Very short case study and 6 questions.

Questions to be answered:

1. Provide a brief overview of Hershey.

2. What were the goals of Hershey's Enterprise 21 project? In addition to making reference to the goals described in the case, do your own analysis making reference to the competitive forces and value chain models.

3. What was Hershey's plan for the project? What risks were recognized at the time and what risks should have been identified but were not?

4. What were the problems that arise during the project? Include both internal problems directly related to the implementation and external problem. Explain the sources of the problems.

5. How could Hershey have approached the project differently?

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1. Provide a brief overview of Hershey.

Hershey is the name that people attribute to when they think about chocolate and candy bars. Hershey was founded in 1984 in Hershey Pennsylvania. Sales skyrocketed almost immediately. Hershel distributes approximately 3300 candy products. Hershey has a large customer base and usually has a very good reputation with their clients. However, during this project, they did not take into account a number of potential problems which caused them much grief in the long run. In 2000, however, sales did rebound. Further, the company took steps to avoid the problems that they had with Enterprise 21.

2. What were the goals of Hershey's Enterprise 21 project? In addition to making reference to the goals described in the case, do your own analysis making reference to the competitive forces and value chain models.

The goals of Enterprise 21 project were to upgrade and standardize the company's hardware, and to move from a mainframe-based network to a client-server environment. Their goal was to move to an ERP system using software from SAP AG and be utilized with software from Manugistics. Further, they ...

Solution Summary

This solution discusses Hershey's case study.

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