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WebPage: Specific Guidelines and Strategies

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Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page?

Apply one of the four different e-commerce strategies and explaining how an online retailer would utilize the strategy you chose.

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Solution Summary

This solution identifies list of specific guidelines for the welcome page of a website.

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Guidelines for a welcome page

Nielsen (2002) suggested the following guidelines:

A webpage is your window to the world. Making it user-friendly is the key to marketing your product or services.

1. Include a One-Sentence Tagline
Start the page with a tagline that summarizes what the site or company does, especially if you're new or less than famous. Even well-known companies presumably hope to attract new customers and should tell first-time visitors about the site's purpose. It is especially important to have a good tagline if your company's general marketing slogan is bland and fails to tell users what they'll gain from visiting the site.

2. Write a Window Title with Good Visibility in Search Engines and Bookmark Lists
Begin the TITLE tag with the company name, followed by a brief description of the site. Don't start with words like "The" or "Welcome to" unless you want to be alphabetized under "T" or "W."

3. Group all Corporate Information in One Distinct Area
Finding out about the company is rarely a user's first task, but sometimes people do need details about who you are. Good corporate information is especially important if the site hopes to ...

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