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Traditional Retailing and Online Stores

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I would like your take on the pros and cons of operating both a traditional retailing location and an online store, for purpose of discussion. Can't wait to read your insight and develop a discussion with other classmates of mine.

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I would like your take on the pros and cons of operating both a traditional retailing location and an online store, for purpose of discussion. Can't wait to read your insight and develop a discussion with other classmates of mine.

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Let us first discuss the pros and cons of a traditional brick and mortar retail store. The primary advantage of such a store is that storeowners can offer a personalised service to their customers which is not possible in a virtual or online store. Further, customers can feel and touch the products by themselves and instantly compare it with other similar offerings. Also, customers will not have to wait for getting the products delivered to them in a physical retail store and can immediately buy and pick up the products. Further, ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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