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Successful E-Business Entrepreneurs

Identify three e-business entrepreneurs who have been successful in creating and marketing new technologies. Create an outline describing each entrepreneur and the technologies he or she created and marketed. How have or will these technologies change peoples' lives.

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1. Craig Sherman is the CEO of Gaia Online, a San Jose, California based gaming site. Each day, players participate in multi-player role-playing games and communicating with the virtual world as they create their own avatars, implement their own strategies in gaming at Gaia Online. The site has free membership but the site gets its funds from the sales of virtual goods that the members purchase. Through the creation of Gaia Online, adults and teens interact with each other in forums and enjoy the excitement that these multiplayer role-playing games offer. The users feel that they belong to this community and they get involved in maintaining the site by supporting it in any way. Since the fans were diehard to Gaia, the entrepreneur initiated the business model of selling virtual goods and it was successful. At the start of the creation of the site, they have asked for donations and got more than requested. Presently, Gaia sells virtual items each month, cost is $2.50 each. These are gears that function to make an avatar move undetected at nighttime. When they become scarce and rare, the owners can sell them later at the Gaia's marketplace. ...

Solution Summary

The solution lists, describes and discusses three e-business entrepreneurs who have been successful in creating and marketing new technologies. References are included.

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