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Reviewing E-Businesses

I. Should companies build in-house social networks for external activities or use existing public social networks? Any examples?

II. Describe how online communities target individuals, and what it takes to make a successful online community. Also can you explain how you could create an online community to increase potential e-Business sales for a particular company?

III. Discuss why privacy on the Internet is an issue and what e-businesses can do to ensure privacy. Also, please give examples of what can go wrong in the e-Business environment if privacy is not considered important by an e-Business entity.

IV. Survey results on the incidents of cyberattacks paint a mixed picture; some show increases, some show decreases. What factors could account for the differences in the reported results?

V. A company is planning a wireless-based CRM system. Almost all the benefits are intangible. How can you justify the project to top management?

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Should companies build in-house social networks for external activities or use existing public social networks? Any examples?

This question depends on the nature and size of the firm. If the company is large and well known, launching its own social network feature should not be a problem. The capital, name recognition and, more than likely, in-house talent should be present to make this a seamless transition. It can be an excellent opportunity for a large firm to create its own network where the parameters of interaction are based on the firm.

The problem with using Facebook is that many customers, or at least those who might view your page, normally do not come back. It is so large that even the most loyal customers can easy be distracted by the thousands of other features and products being promoted every second.

Lithium Technologies specializes in creating in-house social networks for companies. Needless to say, they do not like companies relying on Facebook and other established sites, largely because of the inability of users to stay focused for very long. They use the example of Sephora, specializing in cosmetics. They have a huge Facebook presence. They also have their own social network created by Lithium. It turns out that their own network generates 10 times the sales the Facebook page does, and that page has over 1 million fans (Devaney, 2013).

The reason for this is simple: when the firm controls the basics of the network, then more will be geared, however subtly, towards sales and promotions. No other brands are permitted (one would presume), and hence, it is a social network monopolized by one firm.

Devaney, Tim (June 2013) Should You Build A Social Network For Your Business? Forbes
http://www.forbes.com/sites/capitalonespark/2013/06/17/should-you-build-a-social-network-for-your-business/

Describe how online communities target individuals, and what it takes to make a successful online community. Also can you explain how you could create an online community to increase potential e-Business sales for a particular company?

The purpose behind social marketing is to segment the market into manageable groups. There are plenty of firms out there that focus on social marketing and, even for smaller firms, design networks, or offshoots of existing networks, that can build brand name recognition over time. The tendency is for this value to compound exponentially as more people share the information.

Creating a network is actually quite simple. There are many firms, as well as free platforms, that can be contacted that specialize in creating networks appropriate for the size, location and products of your firm. Companies line Ning and Yooco have different packages for different firms and organizations. Creating the platform is the least of the company's problems. What matters is building name ...

Solution Summary

The expert determines if companies should build in-house social networks for external activities or use existing public social networks.

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