Frequent Shopper Program

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The response addresses the queries posted in 1130 words with references.

//Prior to writing about the frequent shopper program, we have to understand about the business and its operations. We should know that in what kind of industry the business firm is operating. So, firstly we will write about the business under the heading of the introduction, for example: //

Introduction

Kudler Fine Foods is a very popular food store located at different parts of California. The main objective of the store is to have profit maximization by providing quality products at appropriate prices in comparison to the other competitors. Through this objective, the store wants to have significant growth. The company now wants to expand its services by improving the efficiency of its operations. It also wants to increase the loyalty and profitability of its consumers by increasing the consumer purchase cycle. Now Kudler Fine Foods wants to expand its business through Electronic Commerce, in addition to the Retail Stores. For the Electronic Commerce Business, the store wants to develop a Frequent Shopper Program.

//Above, we discussed about Kudler Fine Foods, which is operating in retail sector very successfully. As per the direction, we will discuss about the frequent shopper program and its importance for the company. //

Kudler Fine Foods Frequent Shopper Program

In the Retail Sector, the Frequent Shopper Programs are becoming very ubiquitous. In the same series, Kudler Fine Foods also wants to develop a frequent shopper program for Electronic Commerce. The Frequent Shopper Program will provide the store, both Electronic Commerce (e-commerce) Shopping and In-Store Shopping (Korper & Ellis, 2001). The store will have to follow several steps under this program.

The Store will need to establish a point of sale system, establish an online shopping history database, organization of an interrogation interface, modifying communications between the POS systems and provide discounts on frequent shopping. For the development of this Frequent Shopper Program, Kudler Fine Foods Store has to consider several business considerations including legal, ethical and security and many others.

//Moving to the next part, this program is based on several considerations, so it is essential to understand all the considerations regarding this program. I am providing some guidance to evaluate the consideration of the frequent shopper program under ...