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    Evaluating Ease of Navigation for Websites

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    Describe the "look and feel" of the Target web site. Include an evaluation of the ease of navigation for this web site.

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    https://brainmass.com/business/e-commerce/evaluating-ease-of-navigation-for-websites-148412

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    E-BUSINESS
    Navigation of website

    Describe the "look and feel" of the Target web site. Include an evaluation of the ease of navigation for this web site.

    “Look and Feel” of a website contributes significantly to improving the performance and hits of a website. It is quite essential to project the professional image of a website, as it is paramount to the website's success. It can also make or break, especially an online business. The look and feel of a web site should be aesthetic in order increase popularity of a web site.

    I have taken into account the case of Kay.com [1], which has quite an aesthetic look and feel, which demonstrates the importance of ‘look and feel’ in the navigation of a website. In order to indicate the importance of this factor, I have compared it with the sites of two of its ...

    Solution Summary

    This solution deals in general with the meaning of "look and feel" of a website. It also takes into account the importance of ease of navigation in contributing to the look and feel of a web site.

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