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EBusiness Technologies Prehistoric Computers

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Prehistoric Computers is a company located in Anywhere, Arkansas that sells refurbished laptop computers to individuals and small businesses through direct-mail marketing in the Midwest. Prehistoric Computers has a central office with a staff of 10 employees and a warehouse located 10 miles away where laptops are refurbished and shipped. There are currently 25 employees working in the warehouse. Sales last year were $5 million. Prehistoric Computers' current overall business goal is to increase sales by 200 percent with aggressive global marketing strategies. The company currently incorporates no e-business practices.

What technologies would you recommend Prehistoric utilize to implement your team's recommended strategies?

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Solution Summary

The solution recommends a number of technologies to implement for Prehistoric Computers.

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Recommendations
Technology have dramatically extended our memory capability, and memory and cognitive capacity are the two elements that form the basis of our thinking process. Computers are supplements to this process and, although they will not take the place of strategic managerial decision, they can become a powerful tool to help senior managers become more efficient and effective. The correct use of information tools can certainly leverage decision- making when properly applied". (www.ndu.edu)
Intelligence is the best bet for surviving in the complex strategic environment; therefore, leveraging intellect with technology is necessary. Similarly, the organizations constructed can no longer depend on size to be successful. "In the information age, organizations must find ways of increasing intelligence and learning and use various systems of feedback loops to adjust the decision -process of the organization. Computer information systems are ideally suited to assist with all phases of the decision making process: input, processing, output and enhancing the feedback of the system."(www.ndu.edu)

Use of Broadband and Video
Over the past few years, developments in Internet and on-line technology have increased with the deployment of broadband and wireless communication networks and the affordability of desktop and laptop computers. As a result, businesses and individuals around the world have harnessed these new technologies to create business-to-consumer business-to-business, consumer to consumer and the other e-commerce market places. In doing so, there has been a fundamental paradigm shift not only in how business and commerce is conducted but also in our lifestyle. The future of the organization relies on its ability to adapt to technological advancements for improving the customer delight. Earlier the marketer used to depend on text and graphics to convey the company's value proposition, but now it can leverage the power of broadband and streaming video to stand out, get through and stay on top.
http://www.streamahead.com/applications.html

It helps in
? Clear communication of management's vision and objectives
? Helps in personalized and customized communication
? Improves the image and trust towards the company.
? Magnify the choice as it can be on demand or real time
? Instant communication with the users
? It can create a unique identity of the organization
? No geography and time restrictions
? It helps in introducing new products or brand launches
? It helps in measuring the customer satisfaction levels
? Thus it helps in employee empowerment, improves the efficiency and profitability of the firm.
? It can help ...

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