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Benefits of E-Commerce Auction Markets

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What are the benefits of auction markets in E- Commerce?

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Solution Summary

E-Commerce auction markets provide several advantages for both buyers and sellers. This solution states some of the key benefits of e-commerce auction markets.

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List and briefly explain three of the benefits of auction markets.

The benefits of auction markets are (Laudon & Traver, 2011):
1. Liquidity: Auction markets enable sellers and buyers to get connected in a global marketplace. This sets up an excellent opportunity for buyers and sellers to perform business in a single marketplace.
2. Price discovery: Even difficult to price items can be competitively priced based on supply and demand. The ...

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