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    eBusiness and Social Media

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    Select an organization that you believe to be particularly good at interacting with its customers and leveraging the power of social media. (See Facebook Ted Video above for an example). You could make this selection based upon your own experiences or do some web research to identify an exemplar. (If you have an interest in this area, you could use a not-for-profit organization for your case analysis). Specifically describe their customer interaction strategies. Provide specific examples to reinforce your argument that they represent an industry exemplar in this area. As you support your assertions, make sure to use the various models and frameworks described in your readings. Ideally, if you are a customer of this organization, include some of your own personal perspectives on the ways in which the firm's social media strategies and customer relationship management have created value for you.

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    Solution Preview

    Hi there! An organization that I believe is very good at serving its customers online is mint.com (www.mint.com). Mint.com is a financial management application that can be easily accessed via PC or any mobile device. They are good at interacting with their customers for several reasons.
    1) Easy to use format, whether on a PC, phone, or tablet. I have never seen a bug or had ...

    Solution Summary

    This solution gives an example of an organization that is very good at interacting with its customers and using the power of social media.