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Diversity and understanding your customer base is an importa

Diversity and understanding your customer base is an important part of the recruiting and retention process. Cummings, Inc., a manufacturer based out of Indiana has two fundamentals when recruiting:

"The first is creating a workplace that reflects the diversity of the general population from which we draw our people and to whom we sell our products," according to Cummins' definition. "The second is creating an environment that celebrates people's differences, and in doing so, inspires innovative ideas and solutions," (Gurchiek, 2009, para. 8). By evaluating your internal and external customers this assists with understanding who and where to recruit.

As a leader in your company what steps would you take to ensure your recruiting policies promote diversity?

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The biggest step that any company can take is to begin an internal diversity policy and to actually stand by that policy. One of the biggest problems is that even though they promote diversity, as the years go by the policy falls to the wayside and they do not continue acting ...

Solution Summary

Diversity and understanding your customer base is an important part of the recruiting and retention process. Cummings, Inc., a manufacturer based out of Indiana has two fundamentals when recruiting:

"The first is creating a workplace that reflects the diversity of the general population from which we draw our people and to whom we sell our products," according to Cummins' definition. "The second is creating an environment that celebrates people's differences, and in doing so, inspires innovative ideas and solutions," (Gurchiek, 2009, para. 8). By evaluating your internal and external customers this assists with understanding who and where to recruit.

As a leader in your company what steps would you take to ensure your recruiting policies promote diversity?

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