PetMeds
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Read:
Nadler, D.A. & Tushman, M.L. (1980) A model for diagnosing organizational behavior. Organizational Dynamics, 9 (2), 35-51.
Remember that inputs include:
Environment
Resources
Organizational history
Strategy
First identify PetMeds' most critical inputs in each of the first three categories and justify WHY they are critical.
Consider how they impact the organization and any problems associated with insuring their availability.
Explain what effect the inputs from one category have on inputs from the other categories.
Then discuss the organization's strategy and classify it according to Porter's three generic strategies. How well does this strategy fit with the environmental, resource and historical inputs you identified?
Probably the most critical part of this paper is the final question. Be sure to give this serious consideration. You must support your analysis with objective evidence. Sources of information for the entire project may include interviews, organizational documents and reports, articles in newspapers and trade publications, and personal knowledge (though you should corroborate this when possible.) Be sure to cite your sources and provide a bibliography for each module's case.
Write up your case in a 4-5 page paper
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Solution Summary
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The environment has made several demands on PetMeds. On one hand there is a legal environment that does not allow PetMeds to sell prescriptions medicines without prescriptions from veterinarians. On the other hand there are restrictions against operating alternate veterinarian programs. The laws and regulations of the US Environmental Protection Agency have to be complied with. The agency has the authority to pass a stop sales order, and also administers other laws like the manner in which dosages will be prescribed. PetMeds has been impacted by the technological environment and has started selling pet medicine online. The social environment has impacted PetMeds. The pet owners are more than ever aware of the need to treat their pets with medicine when they are ill. There is awareness among pet owners that they must give healthy and nutritious food to their pets. The environment is critical for PetMeds because without this consciousness for pet products, the company would not have been able to increase is sales revenues.
PetMeds has access to resource of different types. It is listed on the NASDAQ and has access to financial capital. The company has access to information technology. This state of the art technology enables PetMeds to sell veterinary medicine through phone, fax, mail, and Internet. PetMeds has excellent pharmacy and veterinary personnel. It also has trained Customer Care representatives. PetMeds has research facilities that enable the company to develop PetMeds private label products. PetMeds also has adequate financial resources. On August 3, 2009 PetMeds announced its first quarterly dividend. There are several resources of PetMeds that are fixed rather flexible. For instance, PetMeds suppliers are mainly third party distributors; this disallows PetMeds from forming a relationship with drug vendors. Also the customer base of PetMeds is mid/high income women and ...
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