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Dynamic Decision Making

1) Navigate to http://www.aboutmcdonalds.com/mcd.html / and access the "Our Company" located in the top tool bar. Then navigate to McDonald's FAQ to find the information needed. Describe their mission, strategy, and goals based upon the facts presented. Be sure to relate your explanation to the readings and lecture we have covered in the course.

2) The Enron scandal illustrates the extent to which the decision-making process can fail. TIME magazine has done an extensive look at the demise of this company and the collateral damage inflicted on stockholders, suppliers, customers, and employees. Navigate to http://www.time.com/time/2002/enron/. There you will find two interesting articles entitled "California Scheming" and "How Fastow Helped Enron Fail." Relate this article to the failure to "Escalation of Commitment and Ethics in Decision Making" that you read about in your text.

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1) Navigate to http://www.aboutmcdonalds.com/mcd.html / and access the "Our Company" located in the top tool bar. Then navigate to McDonald's FAQ to find the information needed. Describe their mission, strategy, and goals based upon the facts presented. Be sure to relate your explanation to the readings and lecture we have covered in the course.

The mission of McDonald's appears to be achieving operational excellence, profitability, growth, and employee development. In the process McDonald's strives to become the best fast food restaurant in the world. Its mission appears to be to provide excellent service, value for money and hygienic environment.

The strategy that McDonald's has adapted to become a world leader in fast food is to grow by appointing franchises. In addition, McDonald's uses a differentiation strategy by providing high class food items very quickly. The strategy of McDonald's is to continuously improve its operations, offer new and acceptable products, adjusting the prices to meet the demands of economic slowdown, and reducing costs.

The goals of McDonald's are to maintain and improve its sales levels during the economic slowdown. To improve its revenues, it ...

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