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    Trust Issues in Customer Retention

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    Trust issues is another key element to retaining and attracting the consumer. Yes, I too have received emails from banks that I bank with as well as PayPal asking for personal information. Asking for personal information is a definite red flag to the consumer that this is a fraudulent website. Explain

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    Solution Preview

    The most basic premise of working online with banks and companies such as PayPal, is they do not ask for your information. The financial industry understands that email and instant messaging (IM)is not safe and can be accessed easily. Companies ...

    Solution Summary

    This solution of 162 words explains the basic premise of working online with banks and companies and the issue of identity theft and customer retention.