Explore BrainMass
Share

strategic alliance

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Strategic Alliance - Whirlpool Corporation and Inland Steel Case.

Discuss what the following statement means: ?It can take years for a buyer/seller partnership to begin delivering results.?
2. Discuss the advantages of having point-to-point contact (Exhibit 1) between functional groups at different companies. Are there any disadvantages to this approach?
3. What role does trust play in the relationship between Whirlpool Corporation and Inland Steel? Provide examples from the case that illustrate trust within this relationship.
4. Why is it important to have a strategic fit between the companies involved in a buyer/seller alliance or partnership?
5. When formulating its purchasing strategy, what other strategy alternatives besides an alliance with another company could Whirlpool Corporation have pursued?
6. How can the companies involved in a buyer/seller partnership tell if the partnership is successful? What specific indicators can the companies use to measure progress and performance?
7. Under what conditions might the parties to the alliance discussed in this case dissolve or end the relationship?
8. How can firms minimize or manage the bumps, hurdles, or conflicts that often occur when firms join together in an alliance or partnership?
9. What is a supplier council? What role does a council have in supporting the strategic supplier alliance between Whirlpool Corporation and Inland Steel?

© BrainMass Inc. brainmass.com October 25, 2018, 12:53 am ad1c9bdddf
https://brainmass.com/business/customer-relationship-management/strategic-alliance-244413

Attachments

Solution Preview

1. Discuss what the following statement means: 'It can take years for a buyer/seller partnership to begin delivering results.'
It can take a long time for buyer/seller partnership to begin delivering results. The reason is that the supplier must get involved in day-to-day redesign support, process improvement and early supplier involvement. These actions of the supplier take a large deal of investment. The supplier must perceive value for himself if he decides to proceed. This whole process takes a long time. It is a process of trust formation and capital investment. in case of Whirlpool/Inland partnership, the first steps were taken by the two companies in 1984 but the relationship solidified in 1993. the process is gradual, as trust and confidence improve there is a closer alliance between the two. Usually, when joint cost-reduction projects are undertaken the benefits follow.
2. Discuss the advantages of having point-to-point contact (Exhibit 1) between functional groups at different companies. Are there any disadvantages to this approach?
The advantages of point-to-point contract between the functional groups at different companies have several advantages. There is closer coordination, improved communication and greater sensitivity to the needs of the other company. For instance, manufacturing to manufacturing contact can make production planning easy, timely and accurate. Similarly, contact among accounting personnel can make forecasting of demand easy. Lets take another example, engineering to engineering contact can improve design.
There are disadvantages to this also. Differences in culture can lead to conflict. Confidential cost related data may be leaked to competitors. Close contact between two partners can mean the person loses touch with the market. Finally, unless the technologies of the two companies have been ...

Solution Summary

This explanation provides you a comprehensive argument relating to strategic alliance

$2.19
See Also This Related BrainMass Solution

Strategic Alliance Issues and Effects of Strategic Alliances

Assignment 1: Strategic Alliance Issues

Locate and read three articles analyzing how issues that arise in strategic alliances, such as teamwork, diversity, values, ethics, culture, leadership, etc. are currently being addressed by the organizations you will researched in Assignment 2.

Response Criteria:
Provided an in-depth analysis and critique of the subjects presented in the assignments;
Used a clear, logical, and organized line of reasoning;
Provided adequate justification and evidence supporting the opinion expressed.
All written assignments and responses should follow APA rules for attributing sources.

Assignment 2: Effects of Strategic Alliances

Locate and read three articles on the topic of strategic alliances between multinational corporations (MNC) and/or transnational organizations (TNC). Write an analysis of the social responsibility issues that arise between strategic alliance partners. Make sure to:

? Describe each company
? Describe the strategic alliance and the economic benefit to each company
? Identify at least three issues of corporate social responsibility (CSR)
? Analyze each issue and describe the impact on stakeholders
? Describe ways in which the companies can be socially responsible

Your paper must be in Microsoft Word, double-spaced, in Times New Roman 12 pt. font.
Cite all sources and be sure to use the current APA standards when formatting your paper. All written assignments and responses should follow APA rules for attributing sources.

In your paper please described a strategic alliance, including the economic benefits to both parties.
Analyze corporate social responsibility (CSR) issues arising out of the alliance;
Analyze impact of the issues on stakeholders;
Recommend actions for the partners to be socially responsible;

Write in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

View Full Posting Details