Babik, K. & Kihl, L. (2009). Stakeholder management and corporate social responsibility in professional sport. 2009 North American Society for Sport Management Conference.
Retrieved from http://www.nassm.com/files/conf_abstracts/2009-080.pdf.
For this article:
- Main theme/purpose
- Research questions/Hypotheses
- Background literature to support research
- Results/Discussion (i.e., conclusions drawn by the author(s) and important points made by the author(s)
- Significance of study/future areas of study
- Your assessment of how the information would be relevant to a sport management professional and academicians (research and managerial implications)
- Generate 3 questions about the article
The solution provided below discusses the key points of each question asked. While this is not meant to be an assignment completion, it offers some topics for consideration and some important considerations.
The research investigation discussed here involves management and corporate social
responsibility in sports. The study presented is designed to determine the effect of Major League
Baseball (MLB) participation and hosting of community programs, on participants' views of and
appreciation for MLB. According to Babiak & Kihl (2009), there is little available literature on the
views of various stakeholders toward professional sports teams, regarding corporate social
Both executives and participants of the Rookie League and Reviving Baseball in the Inner
Cities programs were interviewed, regarding their perceptions about MLB, with respect to the
programs offered. The hypothesis is that corporate social responsibility programs such as those
mentioned serve to maintain, if not increase positive perceptions of professional sports teams.
This is based on the stakeholder theory, which assumes that the level of concern for stakeholders
determines whether a sports organization is considered successful or unsuccessful, in social
The authors cite several pieces of literature to support the notion that stakeholder interest
This solution provides a journal article review.