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This post addresses competitive advantages and direction.

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Competitive Advantage: What are three actions a firm can take to make itself competitive?

Directional Strategies: How might a firm employ each of these strategies?

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Solution Summary

The solution provides a detailed discussion examining how a firm can make itself competitive and how a firm can employ directional strategies. References are provided.

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One of the main ways that a company can make itself more competitive is to either diversify into different areas or to expand their current line of products within the same industry and product make-up. The company can do this by focusing on a plan for growth. By using a growth plan, management will focus on horizontal growth and devise a long-term, comprehensive strategy that is based on the diversification or product expansion that has been chosen.

The second way a company can increase their competitive advantage is to ...

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