Distribution as opportunity for competitive advantage?
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It has been said that "Channels of Distribution may be the best opportunity for a sustained competitive advantage." Would you agree or disagree? Why?
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Short discussion in everyday language suitable for novice.
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I would agree. Sustained competitive advantage is based on doing something that is difficult to replicate. Lower price is the easiest to replicate and so it is the least able to sustain an advantage. Specialized product ...
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