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    Apple's basic strategy for competitive advantage

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    select a real-world organization and identify the basic (or generic) strategic position it is using to achieve competitive advantage and explain why you think it is using this particular strategic position (i.e., defend/justify your conclusion).

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    I would say that Apple is using a 'one size does not fit all' strategic position. They are using different competitive marketing campaigns that identify the user of one of their products as someone who is hip, knowledgeable, and creative. The overall plan seems to be staying ahead of what is out there now, including improving on their own products. They offer everything in ways that allow each to be ...

    Solution Summary

    A short discussion on the strategy of one company, Apple, in maintaining competitive advantage.