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    Why is it that a business who has the ability to attract, motivate, and retain superior people, can easily obtain competitve advantage?

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    Why is it that a business ( in a computer industry ) who has the ability to attract, motivate, and retain superior people (employees), can easily obtain competitve advantage?

    In other words. In a business, the ability to lure, motivate and keep great employees is the core source of competitive advantage?

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    Why is it that a business (in a computer industry) who has the ability to attract, motivate, and retain superior people (employees), can easily obtain competitive advantage?

    Because employees are an essential part of sustaining a company's long-term competitive advantage and they are unique assets. The most obvious implication of the changing basis of competitive advantage is the growing importance of having a workforce with adequate skills. So the ability to attract, motivate and retain the best people is a key influence on an organization's future success. This requires administering a variety of training aimed at increasing and maintaining each individual's job-related skills and providing development opportunities ...

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