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Managing Small Business

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Can you please help me to respond the following questions:

What is the advantage of a strategic alliance over direct investment when entering a foreign market?

How can the owner of a small business apply Maslow's hierarchy of needs to working with employees?

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The solution weighs a strategic alliance against direct investment for a small business entering a foreign market a well as discussing Maslow's hierarchy of needs' real-world applications. 516 words.

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What is the advantage of a strategic alliance over direct investment when entering a foreign market?

A global strategic alliance is used when an organization wants to get into a related area of business or a new geographical location, especially when the geographical location has rules against importing goods to protect their domestic industry. Alliances are formed between two corporations and in some cases even more than that, for any specified amount of time. The corporations share ownership of the venture in order to maximize their competitive advantage in the geographical location. The strategic alliance is the least expensive way for organizations to form a partnership. This method is also the best for an expansion of a core business while also utilizing existing geographical markets. Direct investment into a foreign ...

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Danny Sava, PhD
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  • PhD, Capella University
  • MBA, Grantham University
  • BSc, Grantham University
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