Overstock External Analysis
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1. Let's evaluate the operating industry of Overstock.com using Porter's Five Forces model (which, as you know, is a useful framework for performing analyses of the conditions extant within the industry - or operating (micro) - environment).
2. Using PEST, evaluate Overstock.com's remote environment. As you know, PEST is a useful framework for evaluation of the more distant, more remote (macro) environmental opportunities and threats that confront an organization.
3. Conclude your assessment about the overall environment. Is it more or less favorable for Overstock.com? Give your ranking from 1-10 (in which 1 = vast gloom and doom for this company; 10 = Huge bonus this year! Opportunities abound!). Where do you currently place Overstock on this scale
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1. Let's evaluate the operating industry of Overstock.com using Porter's Five Forces model (which, as you know, is a useful framework for performing analyses of the conditions extant within the industry - or operating (micro) - environment).
Overstock is an American Online Retailer with merchandise available for sale through an ecommerce platform for customers seeking such items. In review, the Porter's Five Forces entail the business model in response to external elements that can either support or restrict progress within targeted marketplace. Thus, the research should reflect the following areas in relations to assess the Overstock.com operating industry makeup:
-Threat of Entry - the Overstock.com is an internet driven service with potential of others entering the market (try and think of potential competitors in entering the market and some products not available for ...
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