Purchase Solution

GSM: ROI for MIP on original estimate; Elaine Shumate's responsibility to deliver good news

Not what you're looking for?

Ask Custom Question

Elaine Shumate has been working for GSM, a pharmaceutical research company, for more than seven years. It is her first job since finishing her graduate work in molecular biology, and her performance evaluations have been exemplary. She has received increasing responsibility as opportunities have become available at GSM. Unfortunately, her knowledge and experience have not prepared her for the situation she currently faces. GSM has invested heavily in a molecular identification process (MIP) that the company's top management believes holds tremendous promise for the future. If all goes well, the company plans to patent the process and license it to large pharmaceutical companies for use in medication production.

Elaine is the lead manager on MIP and she is worried that the latest research results do not look as promising as earlier results. The vice president if research, Blake Walton, has asked Elaine to meet with him to discuss the results. After a brief discussion in the hallway, Blake suggests that Elaine take another look at the latest results. He doesn't believe that her interpretation of the data is correct.

In preparing for their meeting, she looks over the company's earlier cost estimates and operating income projections for the project. Records indicate that the estimated research and development costs are $140 million and annual operating income is expected to be approximately $25 million. Given the latest results, MIP may have fewer applications in the pharmaceutical industry than originally believed.

Elaine speaks with Richard Lawrence, vice president of sales, to get an updated estimate of the potential market value for MIP. Richard suggests that MIP would likely generate operating income of just $17.5 million per year if the recent results hold up after further testing. Elaine knows that Blake is not going to be happy with this news. Blake is scheduled to meet with the company's board of directors next week to discuss the need for additional investment capital from venture capitalists in the next year and the company's plans for a public stock offering in the next several years. Elaine stands to benefit substantially from stock options if the company goes public. GSM's future may ride on the outcome of that meeting.

Required:
A. What is the ROI for MIP based on original estimates? What is the ROI if Richard Lawrence's new revenue projections are used?
B. Elaine feels pressure to deliver "good news" to Blake. What advice would you give to her? Given the possible personal financial rewards that Elaine may enjoy if GSM goes public, would your advice change?
C. What responsibilities does Elaine have to other GSM employees, the board of directors, and the venture capitalists?

Purchase this Solution

Solution Summary

The responsibility to deliver good news is determined for Elaine Shumate's.

Solution Preview

A. What is the ROI for MIP based on original estimates? What is the ROI if Richard Lawrence's new revenue projections are used?

Return on investment based on original estimates = (net operating income/amount of investment)*100
Operating income= $25 million
Amount of investment=$140 million
Return on investment= ($25/$140)*100=17.85%
Return on investment (if Richard Lawrence's new revenue projections are used) =( revised operating income/amount of investment)*100
Operating income as per Richard= $17.5 million
Amount of ...

Purchase this Solution


Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Motivation

This tests some key elements of major motivation theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.