Explore BrainMass

Explore BrainMass

    Type of research design: exploratory, descriptive, or causal

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Which type of research designâ?" exploratory, descriptive, or causalâ?"is appropriate for the following examples? Explain why.

    -The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

    -A food manufacturer wants to know the demographics of people who purchase organic foods.

    -A firm is considering hiring American celebrity Paris Hilton to endorse its products.

    -British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

    -This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

    -A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

    -Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.

    -A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.

    -This type of research attempts to capture a population's characteristics by making inference from a sample's characteristics and testing hypotheses.

    -On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

    © BrainMass Inc. brainmass.com June 4, 2020, 2:39 am ad1c9bdddf
    https://brainmass.com/business/business-management/type-of-research-design-exploratory-descriptive-or-causal-471808

    Solution Preview

    Which type of research designâ?" exploratory, descriptive, or causalâ?"is appropriate for the following examples? Explain why.

    -The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

    Exploratory - going to figure out the variables involved and come up with a new theory or idea

    -A food manufacturer wants to know the demographics of people who purchase organic foods.

    Descriptive - going to describe the type of people that purchase organic foods

    -A firm is considering hiring American celebrity Paris Hilton to endorse its products.

    Causal - conduct a test market with Paris promoting the product in some markets and not in others. ...

    Solution Summary

    Your tutorial is 191 words offering a sentence or two for each to give you an idea of why the type of research was chosen.

    $2.19

    ADVERTISEMENT