Purchase Solution

Starbucks 20-Minute Consumer Survey Statistical Analysis

Not what you're looking for?

Ask Custom Question

A 20-minute consumer survey mailed to 500 adults aged 25-34 included a $5 Starbucks gift certificate. The same survey was mailed to 500 adults aged 25-34 without the gift certificate. There were 65 responses from the first group and 45 from the second group.

(a) Perform a two tailed test comparing the response rate (proportions) at a = .05
(b) Form a confidence interval for the difference of proportions, without pooling the sample. Does it includes zero?

Purchase this Solution

Solution Summary

The solution examines a Starbucks consumers survey by using a two tailed test to compare the response rate.

Solution Preview

Please see the attached file.

Hypotheses: H0: p1 = p2 vs. HA: p1 ≠ p2
Level of Significance: a = 5%
Decision Rule: Reject the null hypothesis if p-value < ...

Purchase this Solution


Free BrainMass Quizzes
Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Introduction to Finance

This quiz test introductory finance topics.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce