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You are a public relations manager called upon to present some information regarding changes in retail store operations to three different sets of stakeholders of a retail clothing store chain. The stakeholders include store managers, store employees, retail customers and the public. You must explain adjustments made to combat rising gas prices in an effort to save money on store operations while allowing employees to come to work on fewer days per week.
Stores will now be closed on Sundays. Monday through Saturday, stores will be open an hour later and closed an hour earlier. Full-time employees, including managers, will have four 10-hour-day workweeks and part-time employees will consolidate their hours into 1-, 2-, or 3-day workweeks, depending on how many hours they work. No stores are closing, but no new stores will be opened at this time, either. While constructing your messages, determine what audience characteristics must be considered for each stakeholder.
Things to consider include:
? The appropriate communication types
? Communication styles for each audience
Complete the following three parts:
Part I: Business Writing Steps
Before you begin writing the messages in Part II, outline the steps you will take in drafting these business communications. This document can take the form of a list, flowchart, or web diagram.
Part II: Portfolio
Pair each audience with one of the three communication formats. Use one message format for each audience. Explain the changes in the retail store operations. The three messages contain potentially negative information. Be sure to address the information presented in the scenario so your audience will perceive it in a positive way.
? Write a business letter
? Write a business memo
? Write an e-mail
? Store managers
? Store employees
? Retail customers and the public
Part III: Reflection
Write a 200- to 300-word reflection and compare and contrast the business writings in this assignment with academic papers you have completed.
Submit the Business Writing Steps, Portfolio, and the Reflection.
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Solution Summary
public relations is discussed in great detail in this solution.
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Part I
Identify the target audience:
Store managers:
Store employees:
Retail customers and the public:
Identify the communication types that will be used.
Store managers: A business memo;
Store employees: An e-mail.
Retail customers and the public: A business letter;
Identify the appropriate communication styles for each audience.
Store managers: Formal style;
Store employees: Persuasive style:
Retail customers and the public: the spin;
Part II
Store Managers (a business memo)
To: All Store Managers.
From: Joe Fire, Public Relationship Manager.
Date: May 19, 2009
Subject: Changes in operation timings:
You will be aware that there is an increase in the gas prices causing higher costs to the company as well as inflating the gas bills of the managers and employees that travel to work. This has led to a severe increase in operating costs and calls for adjustment to our operations.
To counter the severe increase in gas prices, the store will now remain closed on Sundays. The store will be open on Monday through Saturday from 9 am instead of 8 am and will close at 8 pm instead of 9 pm. The managers will now be required to work four 10 hours-a-day every week. The part-time employees will be required to consolidate their work weeks into one, two or three workweeks. ...
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