Share
Explore BrainMass

Perrier Case & Resistance to Change

Please help with the following case study found in the textbook: Managing Organizational Change: A Multiple Perspectives Approach written by Ian Palmer, Richard Dunford, and Gib Akin (2006). Please answer questions in detail.

QUESTIONS

1. Identify the key elements of the resistance to change described in this situation.
2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach(es) to managing resistance you recommend and provide a clear justification for your choice.

Attachments

Solution Preview

RESPONSE:

The Six (6) Change Approaches of Kotter and Schlesinger is a model to prevent, decrease or minimize resistance to change in organizations.

1. Identify the key elements of the resistance to change described in this situation.

According to Kotter and Schlesinger (1979), there are four reasons that certain people are resisting change, three of which seems to apply to this case:

* Parochial self-interest (some people are concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering the effects for the success of the business). The union suggests this of Nestles. "Jean-Paul Franc, head of the CGT at Perrier, sees the situation differently. In regard to the company's plan to cut 15 percent of its workforce he protests, "Nestle can't do whatever it likes.? He says, "There are men and women who work here? Morally speaking the water and the gas stored below this ground belong to the whole region.?(From attached file)

* Misunderstanding (communication problems; inadequate information) average. Management does not agree, perhaps due to a lack of information of the real problem (what is causing the lower production at this plant?) For example, According to Nestle CEO Peter ...

Solution Summary

Based on the Perrier Case, this solution addresses the two questions. It identifies the key elements of the resistance to change described in this situation. It also assists with constructing a change management strategy for dealing with this situation, identifying approach(es) to managing resistance.

$2.19